Vossen Wheels – What it takes to release a new wheel design

Go behind how Vossen Wheels take a new wheel design to market. Especially a limited edition wheel design. You’ll see what it takes to become an automotive photography and one consistent message these amatuer to professional photographers will tell you, “Keep taking pictures.” You will never get better until you learn by mistake. Lesson is never take shortcuts.

The VLE-1 is the first in a limited-edition series of wheels by Vossen. With only 400 sets produced in two classic finishes, the VLE-1 puts a new twist on Vossen’s already-established lineup of innovative, concave designs.

As a demonstration of the VLE-1’s exclusivity, every wheel set is accompanied by a numbered set of five center caps (one spare) and a corresponding certificate of authenticity.

1 WHEEL • 10 PHOTOGRAPHERS

The launch of the VLE-1 is a radically new concept for Vossen. Mixing a full-faced, concave design with limited edition, individually numbered sets was not the extent of project though. We selected ten photographers throughout the USA to photograph the VLE-1, giving each full creative freedom to interpret the wheel with their eyes and lenses.

A fusion of two of our most-loved things—wheels and photography.

What number will you be?

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